Wishlist reminder
The Wishlist reminder automation sends an email after a shopper adds products to their wishlist.
Use it to bring shoppers back to products they already showed interest in.
How the flow works
Open Emails > Automations > Wishlist reminder.
The page shows a flow with three nodes:
- Trigger: when someone adds a product to their wishlist.
- Time delay: waits before sending and groups wishlist items added during the delay.
- Send email: sends the reminder email with your subject, sender, and template.
Click a node to open its settings sheet.
Trigger
The trigger is fixed for this automation:
When someone adds a product to their wishlist.
There is no extra trigger setup for wishlist reminders.
Configure the time delay
Open the Time delay node to choose when the reminder should be sent.
You can configure:
- Wait before sending and consolidate wishlist items for: set the delay amount and unit.
- Delay until a specific time of day: send at a preferred time.
- Timezone: use the recipient's local timezone, shop timezone, or a selected timezone.
- Delay until specific days of the week: limit sends to selected weekdays.
How wishlist items are grouped
Wishlist reminder is designed to avoid sending one email for every single saved product.
When a shopper adds a product to their wishlist, TValue starts the reminder delay. Any other products the same shopper adds during that delay can be grouped into the same reminder email.
For example, if a shopper saves several products before the delay ends, the reminder email can include those saved products together instead of sending separate reminders.
Use the delay settings to control how long TValue should wait before sending the reminder. A shorter delay follows up faster. A longer delay gives shoppers more time to save multiple products before one grouped reminder is sent.
If you enable Delay until a specific time of day, the grouped reminder waits until the selected send time. If you enable Delay until specific days of the week, the reminder waits until an allowed day.
Here is a simplified example, assuming the delay is set to 2 hours:
| Time | Event | What TValue does |
|---|---|---|
| 10:00 | Shopper adds Product A to wishlist | Starts the first reminder delay, scheduled for 12:00 |
| 10:20 | Shopper removes Product A from wishlist | Product A is no longer included in the reminder |
| 10:30 | Shopper adds Product B to wishlist | Adds Product B to the current reminder batch |
| 12:00 | Reminder email is sent | Sends the first reminder with Product B |
| 12:15 | Shopper adds Product C to wishlist | Starts a new reminder delay, scheduled for 14:15 |
| 12:40 | Shopper adds Product D to wishlist | Adds Product D to the new reminder batch |
| 14:15 | Reminder email is sent | Sends the next reminder with Product C and Product D |
Use a discount to help shoppers decide
A wishlist reminder works best when it gives shoppers a clear reason to come back.
If you want to make the reminder more persuasive, add a Discount block to the email template. This lets you include a discount code or discount message directly inside the reminder email.
Discounts are especially useful when shoppers saved products but have not returned to buy yet. The reminder brings the saved products back into view, while the discount gives them an extra reason to complete the purchase.
Configure the email
Open the Send email node to configure:
- Subject line
- Preview text
- Sender name
- Sender email address
- Reply-to email address
- Cc email address
- Bcc email address
- Email template
The Subject line is required.
The Sender email address is read-only. If you want to change the sender email or send from your brand email address, contact us through chat in the app.
Reply-to, Cc, and Bcc are optional.
Choose a template
Wishlist reminder emails need an email template.
From the Send email node, choose a saved template or browse the template library. You can edit templates in the email editor.
For broader template management, see Email templates.
Enable the automation
After the delay, subject, sender, and template are ready, click Enable on the wishlist reminder page.
You can review sent reminder emails in Email history.