Products
The Products report turns individual wishlist actions into a product-level view.
Use it to identify products shoppers save most often, compare saved interest with add-to-cart activity, and see which products appear in wishlist-attributed orders.
Understand the product metrics
Open Reports > Products. Use Edit columns to choose the metrics you want to compare.
| Metric | What it means |
|---|---|
| Wishlisted | Current number of wishlist items for the product. |
| Add to wishlist | Number of recorded add-to-wishlist activities. |
| Remove from wishlist | Number of recorded remove-from-wishlist activities. |
| Remove rate | Remove-from-wishlist activities divided by add-to-wishlist activities. |
| Add to cart | Number of recorded add-to-cart activities from the wishlist experience. |
| Orders | Number of orders for the product that include wishlist-attributed items. |
| Orders / Add to cart | Orders divided by recorded add-to-cart activities for the product. |
Wishlisted is a current saved-item count. The activity and order columns describe recorded behavior, so they answer a different question. A product can have many historical additions even if fewer shoppers still have it saved today.
Compare products for a specific period
Search by product title, then filter the report by activity date, customer last activity, market, or customer type.
Sort by any visible metric. For example:
- Sort by Wishlisted to find products with the most current saved interest.
- Sort by Add to wishlist to compare how often products were saved during the selected filters.
- Sort by Remove rate to find products shoppers frequently reconsider.
- Sort by Orders to review products connected with wishlist-attributed purchases.
Expand a product to view the same metrics for its individual variants. This is useful when color, size, or another variant changes wishlist behavior.
For the saved items behind these totals, see Wishlists. For the individual actions behind the activity metrics, see Activity logs.