TValue Wishlist and SE Wishlist Engine both go beyond a basic save-for-later button. They support guest wishlists, product alerts, email reminders, storefront customization, and wishlist reporting. The main differences are how much of that functionality is included for free, how the email workflows are managed, and whether sharing and data portability are important to the store.
For most merchants, TValue is the stronger product overall, not only the stronger email option. It is easier to set up, more coherent to operate, and substantially more polished across both the Shopify admin and the storefront. Its wishlist reminders, price-drop, back-in-stock and low-stock automations, manual sends, multilingual templates, discount blocks, email history, and marketing integrations are all available in the free app.
SE Wishlist Engine has several capabilities TValue does not currently offer, including public sharing, wishlist import/export, and product recommendations. Those are valid reasons to consider it when they are strict requirements. They do not make its day-to-day product experience comparable to TValue, and its recovery features require a paid plan rather than its Free or Basic plans.
Published by TValueApps, the developer of TValue Wishlist. Information about SE Wishlist Engine was last reviewed on July 14, 2026 using its Shopify App Store listing, official help center, and an installed-app review.
Short answer
Choose TValue Wishlist, listed on Shopify as True Value: Wishlist Email, for the better overall admin and storefront experience. It is the clearer choice when the goal is to identify wishlist shoppers and bring them back with automated or one-time email campaigns, or when the team wants recipient-local delivery times, reusable multilingual templates, discount codes, detailed email history, and wishlist events in Klaviyo, Omnisend, and Shopify Flow without moving to a paid wishlist plan.
Consider SE Wishlist Engine only when the wishlist needs one of its specific advantages strongly enough to outweigh a less polished interface and the cost of its higher plans. It supports public links, social sharing, import/export, and product recommendations on the relevant plans. It also carries a Built for Shopify badge, but that badge should not be treated as evidence that its admin or storefront interface is easier to use.
Comparison at a glance
| Area | TValue Wishlist | SE Wishlist Engine |
|---|---|---|
| Price | Free, with no paid feature tiers | Free up to 100 wishlist items; Basic $7.99/month; Advanced $14.99/month; Premium $21.99/month |
| Guest wishlist | Guests can save without logging in, then sign in or leave an email after saving an item | Guests can save products without logging in |
| Wishlist experience | Wishlist page or popup, plus product, collection, header, and floating entry points | Wishlist page and popup, product and collection buttons, and selected-variant support |
| Admin and storefront experience | Modern, focused workflows with clear previews and consistent storefront components | Functional but visually dated, with denser settings and less refined storefront presentation in our installed-app review |
| Sharing | No dedicated wishlist-sharing workflow | Public links, email sharing, and social sharing |
| Built-in automations | Wishlist reminder, price drop, back in stock, and low stock | Reminder and product alerts on Advanced and Premium plans |
| Manual campaigns | One-time sends to selected wishlist customers and products | Automated email features are the primary campaign workflow |
| Email localization | Smart Translation and multilingual templates included | Multi-language email templates on Premium |
| Marketing integrations | Six wishlist event types for Klaviyo, Omnisend, and Shopify Flow | Klaviyo and Shopify Flow; its Klaviyo workflow includes reminder, price-drop, and back-in-stock metrics |
| Import and export | Not available | Wishlist data import and export on Advanced and Premium |
| Market and currency pricing | Wishlist prices follow the shopper's current Shopify Market and currency | Multi-currency support on Premium |
| Additional merchandising tools | Product-change filters and item badges inside the wishlist | Product recommendations on Advanced and Premium |
| Reporting emphasis | Wishlists, customers, products, activity, attributed orders, and email history | Basic or Advanced Insights, including product and user wishlist data |
Pricing changes the practical comparison
SE Wishlist Engine's Free plan includes up to 100 wishlist items, button and icon customization, variant detection, page and popup modes, social sharing, language settings, and basic insights. Its Basic plan removes the wishlist limit and branding while retaining the core storefront feature set.
The email recovery layer begins with Advanced at $14.99 per month. This plan adds wishlist reminders, low-stock, price-drop and restock alerts, product recommendations, import/export, unlimited customized emails, Klaviyo, and Advanced Insights. Premium at $21.99 per month adds multi-language and multi-currency support together with multi-language email templates. TValue already follows the shopper's current Shopify Market and currency without a paid tier. Annual billing is also available at lower effective monthly rates.
TValue currently provides its storefront widgets, unlimited wishlist usage, four built-in automations, manual sends, email templates, translation, reports, and all three marketing integrations for free. There is no separate upgrade required to move from collecting wishlist activity to sending recovery emails.
That makes the decision less about whether both products can send reminders and more about the cost of reaching a complete workflow. A store choosing SE primarily for email recovery should compare TValue with the Advanced or Premium plan, not only with SE's Free plan.
Storefront wishlist experience
Both apps support the core shopper journey: save products from the storefront, retain a guest wishlist, reopen it later, and add products to cart.
SE Wishlist Engine offers page and popup views, customizable buttons and icons, collection and product-page placement, and selected-variant detection. Merchants can also configure notifications and decide whether a product remains in the wishlist after it is added to cart.
TValue provides a wishlist page and popup as well. A header button or floating button can open either destination, while product-page and collection buttons handle the save action. The wishlist includes search, tags, filters, variant selection, product states, and sign-in or email capture for guests.
The practical difference is larger than feature emphasis. SE provides more conventional list-management options around sharing and portability, but its default storefront presentation looks dated and requires more effort to feel cohesive with a modern theme. TValue's components are more considered out of the box and connect the storefront wishlist directly with customer identification, product changes, email campaigns, integrations, and reporting.
See Wishlist page and popup for TValue's shopper-facing behavior.
Admin and storefront usability
SE Wishlist Engine has a broad feature list, but the installed product does not turn that breadth into an equally strong user experience.
During our installed-app review, its admin relied on older interface patterns, dense groups of settings, and weaker visual hierarchy. Important configuration choices were harder to scan than they are in TValue, and the overall workflow felt assembled around individual settings rather than designed as one connected merchant journey.
The difference is also visible on the storefront. SE's wishlist page, popup, buttons, typography, spacing, and controls were functional, but their default presentation looked less refined and less consistent with a modern storefront. A merchant can customize parts of that presentation, but the need for additional adjustment is itself an operational cost.
TValue was designed around a more direct sequence: finish onboarding, configure display settings for the selected theme, preview the storefront experience, set up email automations, and inspect results in reports and Email History. Display settings are stored per theme, so an unpublished theme can be configured without changing the live theme; finalized settings can then be copied to another theme.
This usability difference is not merely cosmetic. Clearer configuration reduces setup mistakes, while a more polished wishlist gives merchants greater confidence that the feature belongs in their storefront without requiring a separate design pass.
Guest wishlists and contact capture
Both apps allow a shopper to begin a wishlist without creating an account. This removes a common interruption from the first save action.
TValue then provides a direct path from anonymous intent to an identifiable wishlist. When a guest has at least one saved item, the wishlist page or popup can show Sign in and Leave email actions. A merchant can also display a contact popup after wishlist activity or require login when anonymous wishlists are not suitable for the store.
Once the guest leaves an email, TValue can connect the saved items with its built-in automations or supported marketing integrations. This is especially useful when the merchant wants to recover intent without forcing account creation before the shopper has demonstrated interest.
Read How to Add a Guest Wishlist to Shopify Without Login for the complete TValue workflow.
Email automation and campaign control
Both products cover the main wishlist email triggers, but TValue provides a broader campaign workflow as part of the free app.
TValue includes four automations:
- Wishlist reminder groups recent saved items and sends them after the configured delay.
- Price drop alert responds when a saved product reaches the selected reduction threshold.
- Back in stock alert notifies an identifiable shopper when a saved product becomes available again.
- Low stock alert creates urgency when inventory reaches the configured quantity.
Merchants can select a template, control delay and timing, use the recipient's local timezone, test the result, and review sent, opened, and clicked events in Email History. Manual sends provide a separate workflow for one-time campaigns to selected wishlist customers and products.
SE Wishlist Engine includes reminder, low-stock, price-drop, and restock alerts on its Advanced and Premium plans. Its email settings allow merchants to edit the message and preview the result, while Premium adds multi-language email templates.
For a merchant who only needs recurring automated alerts and already prefers SE's sharing or import/export tools, its paid plans cover the requirement. TValue is more complete when campaign timing, manual sends, discount-led recovery, localized delivery, and post-send visibility need to live in one workflow.
See How to Send Automated Wishlist Reminder Emails on Shopify for the complete TValue setup.
Email templates, translation, and discounts
SE separates multilingual email templates into its Premium plan. Its storefront language settings let merchants maintain shopper-facing text for enabled store languages, and Premium extends the multilingual setup to email.
TValue automatically uses supported storefront locales for wishlist widgets and allows merchants to override individual translations. Email templates can also be translated for different recipients through Smart Translation.
The TValue email editor includes reusable content blocks, dynamic wishlist products, preview and test tools, and a Discount block. A discount can give a shopper a clearer reason to act on a reminder rather than simply showing the same saved products again. The same template system is used across automations and manual sends, so merchants do not need to rebuild the design for every campaign.
For multilingual stores whose wishlist emails are central to the recovery strategy, compare SE Premium with TValue's included template and translation workflow.
Product and inventory changes
SE Wishlist Engine can send reminder, price-drop, restock, and low-stock emails on the relevant paid plans. These alerts reconnect shoppers when the commercial state of a saved product changes.
TValue combines email alerts with an on-site Product changes area inside its wishlist page and popup. Saved items are grouped by these near-real-time states:
- Price changed
- Back in stock
- Out of stock
- Unavailable
The panel shows counts for each state, and affected wishlist items receive corresponding badges. Shoppers can therefore see what changed while revisiting their wishlist, even before an email becomes part of the journey.
Merchants can then use a price percentage or inventory threshold to decide which changes justify an automated email. The combination gives TValue two recovery surfaces: visible product-change context inside the wishlist and follow-up after the shopper leaves.
Sharing, import/export, and product recommendations
This is the clearest area where SE Wishlist Engine has capabilities TValue does not currently match.
SE lets shoppers create a public wishlist link and share a wishlist through email or social media. That makes it suitable for gift lists, registries, and shoppers who want another person to review their saved products.
Its Advanced and Premium plans also provide wishlist data import/export and product recommendations. These features matter for merchants migrating wishlist data from another system or treating the wishlist as a recommendation surface.
SE lists multi-currency support on Premium, but this is not an advantage over TValue. TValue wishlist prices already update with the shopper's current Shopify Market and currency as part of the standard free experience.
TValue does not currently provide public wishlist sharing, wishlist import/export, or product recommendations. If one of those requirements is central to the project, SE is the better fit for that requirement.
Reporting and operational visibility
SE Wishlist Engine provides Basic Insights on its Free and Basic plans and Advanced Insights on its higher plans. Its wishlist data views separate products from users, helping merchants identify which products are being saved and which customers own those wishlists.
TValue separates the same intent into several operational reports:
- Wishlists shows saved products and variants.
- Customers connects each customer or identified guest with wishlist items, activity, and attributed orders.
- Products compares current saves, additions, removals, add-to-cart activity, and attributed orders.
- Activity logs provides the event-level history behind aggregate totals.
- Orders shows purchases connected with recorded wishlist activity.
- Email history tracks automation, manual, and test sends together with their event timelines and previews.
SE's insights are appropriate when the main question is which products and users are generating wishlist activity. TValue is stronger when the team also needs to investigate email delivery, shopper behavior over time, and purchases associated with wishlist intent.
Klaviyo, Omnisend, and Shopify Flow
SE Wishlist Engine works with Klaviyo and Shopify Flow. Its Klaviyo integration sends three alert metrics for price drops, back-in-stock changes, and automatic reminders. Merchants can use those metrics as triggers for Klaviyo flows instead of sending the corresponding message directly from the wishlist app.
TValue supports six TVAW: event types across each integration:
- Wishlist item added
- Wishlist item removed
- Wishlist reminder
- Price drop
- Back in stock
- Low stock
Klaviyo receives them as metrics, Omnisend receives custom events, and Shopify Flow exposes them as app triggers. TValue also includes test events using store data and event logs that help merchants verify what was sent.
The built-in TValue automations remain the shortest route when an external platform is unnecessary. For stores that already own their lifecycle messaging in another platform, see the separate guides for Klaviyo, Omnisend, and Shopify Flow.
Which app should you choose?
Choose TValue Wishlist if:
- You want the more polished and easier-to-operate product in both Shopify admin and the storefront.
- You want the complete wishlist and email recovery workflow without a paid plan.
- Guest email capture is important, but requiring account creation is not.
- You need wishlist reminders, price-drop, back-in-stock, and low-stock automations.
- One-time wishlist campaigns and discount codes are part of the strategy.
- Emails should follow recipient-local timing or use translated templates.
- Klaviyo, Omnisend, or Shopify Flow should receive consistent wishlist events.
- The team needs customer-, product-, activity-, order-, and email-level reporting.
Consider SE Wishlist Engine if:
- Public wishlist links, email sharing, or social sharing are essential.
- Wishlist import/export is required for a migration or operational workflow.
- Product recommendations should be part of the wishlist product.
- Those specific features outweigh its less polished admin and storefront experience.
- The store is comfortable using Advanced or Premium for email recovery.
A practical way to decide
Evaluate both apps against the same shopper journey on an unpublished theme:
- Save selected variants as a guest from a product page and a collection card.
- Reopen the wishlist through the preferred page, popup, header, or floating entry point.
- Decide whether the shopper must share the list or whether the merchant needs to recover it through email.
- Configure one reminder and one product-change alert, then compare the available timing, template, localization, and history controls.
- Review the reports and integrations the team would use after launch.
- Compare the plan required for the final workflow, not only the entry-level plan.
Choose SE only when sharing, portability, or recommendations are requirements that TValue cannot currently satisfy. For the more coherent product, the better admin and storefront experience, and a complete email recovery and customer-intent channel without another subscription, choose TValue.
Sources
Information was checked on July 14, 2026 using the official SE Wishlist Engine Shopify App Store listing, SE Wishlist Engine general settings guide, email settings guide, Klaviyo integration guide, import/export guide, language settings guide, True Value: Wishlist Email Shopify App Store listing, and TValue product documentation.