With True Value: Wishlist Email, the standard setup is to install the app, follow its onboarding link to the theme editor, save the enabled TValue: Wishlist Core app embed, and test the wishlist on your storefront.

The important part is not only placing a heart icon. A complete wishlist also needs somewhere to view saved products, support for the shoppers you want to serve, and a reliable way to keep working with your theme.

What a Shopify wishlist needs​

A wishlist normally combines several storefront behaviors:

• A wishlist button on product pages
• Wishlist buttons on collection product cards
• A wishlist page or popup where shoppers can review saved products
• An entry point such as a header icon or floating button
• Support for guests, logged-in customers, or both
• Actions to remove products or move them to cart

Depending on your goals, you may also want to capture a guest shopper's email and follow up when saved products change in price or inventory.

Before installing anything, decide whether you only need a temporary browser-based favorites list or a wishlist system that can connect saved products with customers, reports, and email automation.

Wishlist app or custom theme code?​

Shopify describes two common paths for adding wishlist functionality: using a third-party app or building it with custom code. Shopify's wishlist app guide recommends installing an app from the Shopify App Store for the straightforward setup path.

A basic custom wishlist can store product IDs in the browser, but that data may remain tied to one browser or device. Building customer synchronization, guest identification, product updates, reporting, and email flows requires additional application logic.

For most merchants who want a wishlist without editing theme code, an app is the practical starting point.

Add TValue: Wishlist to Shopify​

1. Install the app​

Open the True Value: Wishlist Email listing, click Install, and approve the installation in Shopify.

The app opens automatically after installation and starts a short onboarding flow. Select the language used inside the app, then continue to the app embed step.

For the installation flow in product documentation, see Install True Value Wishlist Email.

2. Enable the core app embed​

In onboarding, choose the theme where you want the wishlist to run and click Enable.

TValue opens a new theme editor tab with TValue: Wishlist Core already enabled. You do not need to find the toggle or paste code into the theme. Click Save in the theme editor, then return to the app.

When TValue detects the saved embed, the status changes to TValue: Wishlist Core is ready. Click Finish to complete onboarding.

Shopify supports activating and deactivating app embeds through the theme editor. This avoids manually changing Liquid templates and makes the integration easier to manage when the app changes. Shopify Help Center: Extend your theme with apps

3. Let TValue check your theme​

After installation, TValue checks whether the selected theme already has a complete placement preset.

When the theme is fully supported, the main wishlist placements can work automatically, including product page, collection, and header buttons.

If the theme needs additional support:

• The wishlist header button may not appear automatically.
• Collection page wishlist buttons may not appear automatically.
• The product page button may appear in a position or style that does not fully match the theme.

Other wishlist features can still load, but the main entry points should be placed correctly before launch.

TValue detects unsupported themes without waiting for you to submit a request. Our team can prepare the missing theme preset, usually in about 5–10 minutes after detection.

Read Check theme compatibility for the exact behavior of fully supported themes and themes waiting for a preset.

4. Test the storefront​

Open the same theme where you saved the app embed and test the customer journey.

At minimum, confirm that you can:

1. Add a product from a product page.
2. Add a product from a main collection page.
3. Open the wishlist from the entry point you plan to use.
4. Remove a saved product.
5. Move a wishlist item to cart.
6. Save a product as a guest.
7. Save a product as a logged-in customer if your store uses customer accounts.

Use the complete wishlist setup verification checklist before launching the feature to all shoppers.

Choose how shoppers open the wishlist​

Adding products is only half of the experience. Shoppers also need an obvious way to return to what they saved.

TValue can present the wishlist as:

• Popup mode for a quick overlay without leaving the current page
• Page mode for a dedicated wishlist URL and a larger browsing surface

You can expose that experience through a header button, floating button, toast action, or another supported entry point.

There is no universal best option. Popup mode keeps the shopper in context, while page mode gives a longer wishlist more space. The right choice depends on your theme, catalog, and expected wishlist size.

See Wishlist page and popup for the available settings.

Decide how guest wishlists should work​

Requiring an account before a shopper can save a product adds friction. A guest wishlist allows first-time visitors to save products immediately.

With TValue, you can keep the save action open to guests and use the Save wishlist contact popup when you want to collect an email address. That gives the shopper a way to preserve their wishlist while giving your store an identity that can be used for eligible follow-up.

Configure this behavior in Save wishlist contact popup.

When manual placement is actually needed​

The standard setup does not require custom placement or theme code editing.

Manual placement is intended for special areas such as custom sections, unusual product grids, search results, featured products, or heavily modified theme layouts that a preset does not yet cover.

Contact TValue support first when an important placement is missing. Adding support to the theme preset is usually cleaner than maintaining selectors yourself. Developers who need direct control can follow the Custom placement guide.

What to configure after the wishlist works​

Once the core journey is stable, continue in this order:

1. Adjust automatic product and collection button placement.
2. Choose button styles and icons that match the theme.
3. Decide between wishlist popup and page mode.
4. Configure guest contact capture if needed.
5. Translate shopper-facing wishlist text.
6. Enable the email automations that fit your store.

The storefront should work correctly before you start changing every visual detail. Test one complete save-and-return journey first, then customize from a stable baseline.

Launch checklist​

Before considering the wishlist ready, verify:

• TValue: Wishlist Core is enabled and saved on the correct theme.
• The product page wishlist button is visible and usable.
• Main collection product cards show the expected wishlist button.
• Shoppers can find and open the wishlist again.
• Guest and logged-in behavior match your store's account strategy.
• Saved variants display correctly.
• Remove and add-to-cart actions work.
• The experience has been checked on desktop and mobile.
• Any missing theme placements have been reported or detected for support.

After these checks, your Shopify store has a working wishlist without a manual theme code installation.

Install True Value: Wishlist Email on Shopify